Marketing Pro for Local Food

(W2, fully remote)

This position is closed as of 3/2/24, and we have followed up with all applicants as of 3/10/24. If you don’t see an email from us, please check your spam folder. Keep an eye out for new positions.

Responsibilities

Most of our clients are small family farms who need our help building their image, being found online, and increasing their sales. We also serve other local food businesses as well as local food non-profits and government agencies with more communication-oriented needs.

This position takes ownership of projects and client relationships, including the initial request, developing the strategy, defining the project scope, and managing/executing the project. Projects will include marketing planning, advertising, website development, SEO, social media, email/SMS marketing, and others. You’ll collaborate with teammates on many projects, including those that require skills beyond your skillset.

Responsibilities will include:

  • Execute the majority of your clients’ projects hands-on. Depending on your skillset, you may collaborate with teammates for support with related needs like graphic design or web development.

  • Provide coaching for clients who want to build their in-house marketing skills.

  • Support the team in answering inquiries from current and prospective clients.

  • Develop scopes of work.

  • Manage project timelines & ongoing client communication.

  • Play a role in ongoing improvement internal processes, task templates, and documentation.

  • Watch for opportunities, contribute ideas, and develop new packages and service lines 

  • Contribute to in-house marketing efforts.

Qualifications

The ideal candidate is a creative critical thinker who enjoys getting to know clients and inventing solutions.

If you appreciate having processes and systems in place, relish digging in to solve a challenge, and enjoy taking charge and knocking out tasks and projects, you’ll probably love it here. If you struggle with focus, motivation, or procrastination, this is not the job for you.

ESSENTIAL QUALIFICATIONS - These are required

  • Strong professional experience in:

    • Google Ads and/or Meta Ads (as long as you are very strong at one, we can train you on the other)

    • Marketing strategy & planning

    • Marketing metrics

    • Email marketing, including account setup, managing lists and segments
      (We use Klaviyo, Drip, and Mailchimp, and we’ll train you if you have experience in other email marketing platforms.)

    • Social media for business use

    • Google Analytics

    • Taking a fuzzy sets of needs or objectives and turning them into concrete plans

  • At least 2 years of independent project management/account management experience, including running meetings, proactive communication; and the ability to think through project steps, plan, and anticipate ripple effects or related needs

  • Basic copywriting skills

  • Skilled at problem-solving and coming up with creative solutions 

  • Client service mindset

  • Ability to be very present in the moment, listen thoughtfully, ask questions, and remember details, whether in team conversations or client conversations

  • Strong ambition and enthusiasm

Because Grapevine team members can work from anywhere, they need reliable high-speed wifi; a space and schedule that enable blocks of uninterrupted time to focus on work; the drive to be productive on their own; and a professional background view for client video conferencing. 

Preference will be given to candidates with passion and/or experience in farming or local food.

Bonus Qualifications

This laundry list represents the broad range of possible bonus skills. Experience in any of these is a bonus, but is not required!

  • Adobe InDesign

  • Email/SMS automations

  • Farming

  • Google Merchant Center

  • Graphic design

  • Grant-funded projects

  • Grazecart, Local Line, Local Food Marketplace, and/or other local food e-commerce platforms

  • Local food

  • Looker Studio

  • Shopify

  • SEO

  • SMS marketing

  • Specifying/scoping projects & developing quotes

  • Square POS

  • Square Online

  • Squarespace

  • Website design, coding, planning, or production

  • Wordpress

We’re a small company, so we seek out team members with diverse skill sets. We’d love to hear about what other unique skills you would bring to this position! (Meet our team.)

Compensation & Benefits

This fully remote W2 position pays $30-38/hour.

This position requires 32-40 hours per week, based on your availability, the diversity of your skill set, and the range of project types that you can take on independently.

One big benefit of working with Grapevine is that we all work remotely — so you can travel the world, housesit, live in an RV, stay home with your dog, etc. Unlike salaried positions, you’re paid for every hour you work, and you’ll choose your max hours per week in order to maintain work-life balance.

Additional benefits include a very flexible time off policy, 4% of annual hours as paid time off (equivalent to 2 weeks if you work 40 hours/week) and paid training. We plan to build this package over time based on company growth and feedback from teammates. We are exploring health insurance and 401K and will fast-track that planning for the right candidate.

Opportunities for Growth

We want to create opportunities for fulfilling work and ongoing growth for every teammate. We’re always interested to hear what ideas you have for your role to expand or evolve as you grow professionally. Future opportunities on our radar now include operations management and team leadership positions.

About Working at Grapevine Local Food Marketing

We are:

  • Inclusive & anti-racist

  • Listeners, creators, & collaborators

  • Joyful in our work

  • Committed to helping small farms grow

  • Super productive

  • A tiny team with a solid plan for growth

We’ve served over 100 clients since our launch in 2016 with a strong record of referrals and client testimonials. We go out of our way every single day to solve client problems, deliver beautiful solutions, and ultimately help our clients grow their businesses.

Remote work is a benefit for many of us, but it can also be a challenge. We’re always working on this challenge! Solutions that are currently in place include 1:1 calls for all new teammates to get to know current teammates; regular 1:1 calls and group meetings (but only the good kind!); collaboration via Clickup, IM, and impromptu video calls; paid social calls and group activities; and an emphasis on open communication.

It is our sincere intention to make Grapevine a triumphant enterprise for everyone involved. 

  • We want our clients to get a good value for what they pay for our services — so it's well worth their investment and their business grows as a direct result of working with us.

  • We want every teammate to feel like they're paid a fair rate that recognizes their value and rewards their unique contributions to the company.

  • We want work-life balance to be the default. Each of us has different needs for day-to-day schedule and ideal weekly hours worked.

  • We want to achieve an enjoyable work environment for every teammate — one in which people look forward to starting work each day, really love what they do, and enjoy their coworkers.

  • We want to create the kind of work environment where high-pressure, last-minute scrambling are the exception, not the norm, and where we can all plan our workweeks and also count on quality time off. (As a small team and a growing business, sometimes we'll need to pull together to solve a problem or meet a deadline under challenging circumstances. But we want to be fresh, well-rested, and ready for the challenge when it comes!)

  • We want to create opportunities for fulfilling work, ongoing growth, and role evolution for every teammate.

We believe achieving these goals requires a balance of several factors: prices we charge clients; rates we pay teammates; creative ideas that add to the overall value; purposeful internal structure and processes; clear, ego-free internal communications; a high level of productivity for every teammate; and an approach that empowers every teammate to take the lead in owning projects and driving the company forward. 

Grapevine won GD USA American Graphic Design Awards in 2019 and 2020 and has partnerships/consultant affiliations with Klaviyo, Squarespace, Square Online, Shopify, Drip, Local Line, Local Food Marketplace, and GrazeCart. We are members/supporters of APPPA, National Young Farmers Coalition, Slow Food USA, Real Organic Project, and Niche Meat Processors Association.

We can’t wait to read your application!

We celebrate diversity and strive for an inclusive work environment. All qualified people are strongly encouraged to apply. 

Only applications received via the form linked below will be considered.  


(This position is closed.)