Advertising

Social Ads & Google ads for Farms & Local Food

When set up correctly, we’ve found targeted social ads to be one of the highest-ROI tactics for reaching new customers. At Grapevine Local Food Marketing, we’ve been refining our proven system for farm advertising since 2016. We strategically configure ads (different than posts) that run in the background on Facebook/Instagram every day, to reach potential customers beyond your existing fan base. Typical results for farms and local food businesses include:

✓ Reach 5,000-15,000 people per month (depending on budget), including fans as well as potential new customers who don’t already know you.
✓ Experience a noticeable increase in sales and meet new customers who tell you they heard about you on Facebook/Instagram.

While we’ve found targeted social advertising to produce the best results for most farms, we can also help with other forms of advertising, including print ads, Google ads and billboards. We’ll be happy to help you determine the best advertising strategy for your farm or local food business, and we can often increase your Google traffic significantly by optimizing your website, so you don’t need to pay Google every month for ads. We’ll be happy to talk through the possibilities with you!

Haven’t had good results with social media in the past?

We’ve heard a lot about social media work falling flat when farms DIY, or even when they work with a consultant. Usually the biggest reasons for that are:

• Not including at least a small “boost” (ad spend). You put in lots of work, come up with the perfect post, and then only a handful of people see it. Meanwhile, as little as $5, when carefully targeted, can make a big difference!

• Boosting posts without a strategy or a carefully thought out audience. We see ads on Instagram every week for “local” businesses that are hundreds of miles away — that’s what happens if you simply agree to Instagram’s suggestions when you promote a post. We’ll make sure your promotions are shown to potential customers in your area!

• Not including key information (who, what, where, how). Instagram is overflowing with farm profiles inviting people to shop at their store, but without an address, phone number, or even town/area name listed on their profile. Even when you cover those basics, there’s a strategy to including the right content in each social post and each social ad to lead customers to take action, and to make it as easy as possible for them to do so.

• Not having the expertise to run successful ads. Yes, anyone can do it — but not everyone can do it well! It takes training and experience to succeed with ads.