Senior Marketing Manager for Local Food Projects

Fully remote W2 position; PTO & healthcare benefits; PT or FT based on your availability

Posted 9/25/24

The actual title of the position here is Senior Marketing Consultant, but we’ve found that posting the job that way leads applicants to think it’s contract-based, which it is not — it’s a regular W2 job :)

This position has been closed, and we intend to follow up with all applicants by October 24th at the latest. If you don’t see an email from us, please check your spam folder.

Not sure if one of current our openings is a fit? Tell us about yourself!

Responsibilities

This is a take-charge marketing generalist role. The position takes ownership of projects and client relationships, from the initial request through to the completed deliverable.

Most of our clients are small family farms, food hubs, and other local food businesses who need our help building their image, being found online, and increasing their sales. We also serve local food non-profits, government agencies, and partner-based initiatives with more communication-oriented needs (think buy-local campaigns, farm to school, state food charters, etc.).

We’re a tiny, efficient team, so each of us works directly with clients, and there’s much less division of labor than you would find in a typical agency.

Responsibilities will include:

Execute many of your clients’ projects hands-on, and take ownership of other projects while collaborating with teammates to complete items that fall outside your skillset. Projects will include marketing planning, advertising, website development, SEO, social media, email/SMS marketing, branding, and others. You’ll have support from teammates who specialize in the areas where you don’t.
Manage project timelines, coordinate items needed from clients, and manage ongoing client communication.
Answer inquiries from current clients, prospective clients, and partner consultants. Develop marketing plans, identify solutions for client needs, create scopes of work, and provide partner consultants with supporting content for grant applications.
Provide coaching for clients who want to build their in-house marketing skills.
Play a role in ongoing improvement of internal processes, task templates, and documentation.
Collaborate with the team to support Grapevine’s own marketing and development of packages and service lines.

Depending on the interest and experience this person has, there will also be an opportunity to expand the role to other areas, including specific marketing sub-specialties, team leadership, and operations.

Qualifications

The ideal candidate is a creative critical thinker who enjoys getting to know clients and inventing solutions from a blank slate when needed.

If you appreciate having processes and systems in place, relish digging in to solve a challenge, and enjoy taking charge and knocking out tasks and projects, you’ll probably love it here. If you struggle with focus, motivation, or procrastination, this is not the job for you.

ESSENTIAL QUALIFICATIONS - These are required

At least 3 years of strong professional experience in:
- Independently managing projects/accounts, including running meetings; proactive client communication; and the ability to think through project steps, plan ahead, and anticipate ripple effects or related needs
- Marketing strategy, planning, and metrics
- Taking a fuzzy sets of needs or objectives and turning them into concrete plans
- Developing quotes, proposals, or grant applications
Basic experience in email marketing; copywriting; social media for business use; the components of a successful website; Meta ads. (Deeper experience in any of these is a bonus!)
Skilled at problem-solving and inventing creative solutions
Ability to be very present in the moment, listen thoughtfully, ask questions, and remember details, whether in team conversations or client conversations
Strong ambition, enthusiasm, and client service mindset

Because Grapevine team members can work from anywhere, they need reliable high-speed wifi; a space and schedule that enable blocks of uninterrupted time to focus on work; the drive to be productive on their own; and a professional background view for client video conferencing.

Preference will be given to candidates with passion and/or experience in farming or local food.

Potential Crossover Roles - Bonus Qualifications

This laundry list represents the broad range of possible crossover roles. Experience in any of these is a bonus, but is not required!

Adobe InDesign
Brand development
Business operations
Email/SMS marketing & automations
Google Analytics (GA4)
Google Ads
Google Merchant Center
Graphic design
Local food, farming, food systems work
Looker Studio
SEO
Specifying/scoping projects
USDA grants/working with grant-funded projects
Website design, coding, planning, project management, or production
Website platforms: Shopify, Square Online, Squarespace, Wordpress, GrazeCart, Farmigo, Local Food Marketplace

We’re a small company, so we seek out team members with diverse skill sets. We’d love to hear about what other unique skills you would bring to this position! (Meet our team.)

Compensation & Benefits

This fully remote W2 position pays $30-36/hour:

$30/hour represents all essential qualifications
$32/hour represents deep experience with all essential qualifications, plus deep experience in 1 or more bonus skills
$36/hour represents deep experience with all essential qualifications, strong background in local food/farm (including meat), plus deep experience in 3 or more of these key bonus skills: Klaviyo, Meta Ads, Google Ads, Google Analytics, SEO, scoping projects, business operations, website planning/project management

This position requires 26 - 40 hours per week, based on your availability, the diversity of your skill set, and the range of project types that you can take on independently.

Teammates working at least 29 hours/week will be eligible for the health insurance package we’re launching in November 2024 (details coming soon).

We all work remotely, and our official work week is 4 days, Monday - Thursday, with the understanding some of us may need to work 2 - 6 Fridays per year as needed (e.g. a challenging project, or because a great client needs us and we want to take good care of them, etc.).

Unlike salaried positions, you’re paid for every hour you work, and you’ll choose your max hours per week in order to maintain work-life balance. Additional benefits include 2 weeks PTO (or equivalent if you work < 40 hours), a very flexible unpaid time off policy, and learning opportunities.

We developed a unique system that integrates with our project management tool to automatically calculate profit per project (based on hours input and other expenses), so your contribution to the bottom line can always be calculated objectively. This makes it easy for the company to reward a high level of productivity, and to justly recognize the increased efficiency that develops over time as you build your experience.

Check out insights from our team about what it’s like to work at Grapevine.

Opportunities for Growth

We want to create opportunities for fulfilling work and ongoing growth for every teammate. We’re always interested to hear what ideas you have for your role to expand or evolve as you grow professionally. Future opportunities on our radar now include operations management, team leadership, and leading the launch of a sister company.

About Working at Grapevine Local Food Marketing

We are:

Inclusive & anti-racist
Listeners, creators, & collaborators
Joyful in our work
Committed to helping small farms grow
Super productive

We’ve served over 100 clients since our launch in 2016 with a strong record of referrals and client testimonials.

It is our sincere intention to make Grapevine a triumphant enterprise for everyone involved.

We want our clients to get a good value for what they pay for our services — so it's well worth their investment and their business grows as a direct result of working with us.
We want every teammate to feel like they're paid a fair rate that recognizes their value and rewards their unique contributions to the company.
We want work-life balance to be the default. Each of us has different needs for day-to-day schedule and ideal weekly hours worked.
We want to achieve an enjoyable work environment for every teammate — one in which people look forward to starting work each day, really love what they do, and enjoy their coworkers.
We want to create opportunities for fulfilling work, ongoing growth, and role evolution for every teammate.

We believe achieving these goals requires a balance of several factors: prices we charge clients; rates we pay teammates; creative ideas that add to the overall value; purposeful internal structure and processes; clear, ego-free internal communications; a high level of productivity for every teammate; and an approach that empowers every teammate to take the lead in owning projects and driving the company forward.

Remote work is a benefit for many of us, but it can also be a challenge. We’re always working on this challenge! Solutions that are currently in place include 1:1 calls for all new teammates to get to know current teammates; regular 1:1 calls; collaboration via Clickup, IM, and impromptu video calls; paid social calls and group activities; and an emphasis on open communication.

Grapevine won GD USA American Graphic Design Awards in 2019 and 2020 and has partnerships/consultant affiliations with Klaviyo, Squarespace, Square Online, Shopify, Drip, Local Food Marketplace, and GrazeCart. We are members of APPPA, National Young Farmers Coalition, and Slow Food USA.

We can’t wait to read your application!

We celebrate diversity and strive for an inclusive work environment. All qualified people are strongly encouraged to apply.

Only applications received via the form linked below will be considered. If you see the form, that means we’re still taking applications!