Advertising for Community Compass
We developed a series of Google ads and social media ads for Community Compass, an app launched Indy Hunger Network connecting Hoosiers to local free groceries, meals, and more.
Each ad has a specific goal, targeting people across Indiana:
To promote the app’s SNAP and WIC calculator, which allows users to input household information like family size and income, and provides estimated benefit amounts
To promote the app’s WIC store locator, an interactive map showing stores across Indiana
To promote the app’s locator to find free groceries and meals at places like food banks, community centers, and charitable organizations
Social ads reach thousands of Indiana residents in low-income areas, while Google ads reach community members who are searching related phrases.
We also trained their team in managing Google ads in-house, to help them make the most of their Google Ad Grant.
