February 2025 Farm Marketing News
Happy February! How are you spending your time this month? Whether you’re cleaning out the shed, repairing equipment, or promoting CSA week, we hope your winter projects are treating you well. This month is a great time to tune up your website and marketing before the seeds sprout. And we’ve got just the tools to help: Shopify updates you won’t want to miss, plus more marketing tips and some exciting updates from our team!
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Shopify Updates: Bundles of Flexibility
The latest Shopify updates are small improvements that go a long way. Here’s what you need to know:
Account Access
Staff access can now be set by role, including administrator, online store editor, customer support, merchandiser, and marketer. You can also assign a user more than one role.
💡 What this means for you: If you own or administrate a Shopify store, keep an eye on staff account permissions. If you notice a “Legacy Access” badge next to your users, you’ll want to create and assign new roles for those users by May 1, 2025 (or they will be migrated to auto-generated roles).
Products, Bundles, + Subscriptions
You can now view product bundles performance in Shopify analytics, which includes Total sales by Bundle, Total sales by Bundle component, and others.
Bundles and components will now show in a nested grouped view in the Shopify checkout order summary, non-customized order-related emails, and abandoned checkouts in the Shopify admin.
You can now add Buy X, Get Y discounts.
You can now get notified as an admin on the Shopify Subscriptions app of billing failure due to out-of-stock products.
💡 What this means for you: Bundles, discounts, and subscriptions on Shopify are continuing to improve! If you have customized order emails and want to take advantage of the new nested bundle view in your emails, reach out – we’d be happy to help!
Site Design / Customer and Admin Experience
You can now add, remove, or edit pages and links in the customer account menu.
You can now build customer segments according to their store credit balance.
Draft orders have been expanded to work with functions, bundles, and checkout extensions.
You can now file insurance claims for damaged or missing Shopify Shipping shipments directly from the admin – plus, they’ve improved UPS® Ground and UPS® Ground Saver rates for smaller-sized shipments.
💡 What this means for you: If you use apps with customer-controllable features (like subscription management), issue store credit, or use draft orders, take some time to poke around and check out the latest improvements!
More Farm Marketing News + Tips
The ground may be sleeping, but the local food community is buzzing with activity. Here’s what you can do this month:
Kick off your marketing strategy with our simple 3-step framework.
Whether you’re a farmer, producer, or nonprofit team member, marketing can feel like a lot — but it doesn’t have to. Our 3-step system makes it easy to sell more products and reach your goals.
Take advantage of nationwide local food conferences.
It’s conference season — don’t miss the opportunity to network with and learn from local food experts. Whether you’re an emerging food systems professional or a veteran community organizer, local food gatherings are happening all season long.
Consider opening that farm store you’ve been thinking about.
If you’ve scoped out the perfect spot for your farm store, you’ve already done the first step! Learn the 5 easy steps to starting a farm store and how Seven Sons Farms generated consistent annual revenue from a humble shed.
What We've Been Up To
Tradeshow Marketing Materials for Whitestone Mountain Orchard
Our team helped Whitestone Mountain Orchard make lasting impressions, attract more wholesale buyers, and boost sales with engaging conference materials. Take a look!
Grazecart Website for Canal Junction Farm
We made it easy for Canal Junction Farm to manage their raw milk herdshare and deliver a better customer shopping experience — with fully integrated email and SMS marketing to boot. Read all about it.
Community App Advertising for Indy Hunger Network
With targeted Google and social ads, we helped Indy Hunger Network connect Indiana residents to local food via their app, Community Compass. Check it out!
Want to Work With Us?
Our waitlist typically peaks in winter, and it currently stretches until May. Don’t wait to book your spot — scheduling a call secures your spot on the list, and puts you in line for any earlier slots that may open up!
Download our latest pricing guide, then book a call to reserve your spot. We look forward to partnering with you!
Grapevine News: Welcome to the World, Emilia Luisa!
Our Senior Designer, Gabi, and her husband welcomed their bundle of joy into the world in late December. Meet Emilia Luisa!
We’re over the moon for them and so happy to add a tiny team member to the Grapevine fam! Join us in congratulating her when she returns to work in late March.
More Local Food Marketing Resources
