October 2024 Farm Marketing News

Get the scoop on Google Ads credits, important Shopify and Klaviyo updates, and upcoming webinars to help your farm thrive. Dive in for all the details!

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Get Up to $1,500 in Google Ads Credits to Promote Your Farm!

Are you new to Google Ads? If you haven’t created a Google Ads account for your business, you could qualify for up to $1,500 in ad credits to boost your marketing efforts. Use this opportunity to showcase your farm, products, and events to a wider audience and increase your online presence. Whether you're driving traffic to your farm store, promoting events, or expanding your online product reach, Google Ads can help you grow.

Not sure where to start? Here are some campaign ideas:

Promote your farm store: Direct people to your online store to shop for your fresh produce, meat, homemade goods, or value-added products.
Advertise events: Hosting a farm event or pop-up market? Use Google Ads to reach people searching for local experiences and drive them to your event page.
Highlight your products: Run ads for specific product category pages, helping people who are searching for your farm's fresh produce, meat, or other goods to find you easily.
Boost your Google Business Profile: Drive traffic to your Google Business Profile on Google Maps, making it easier for local customers to find your farm.
Google Shopping Ads: If you already have a Google Shopping feed, you can promote those products through targeted Google Ads to expand your reach and attract new customers.

This offer is only available for a limited time. If you'd like help claiming your credit and setting up a campaign tailored to your farm’s needs, get in touch!

More Farm Marketing News + Tips

New event tracking for those with Shopify and Klaviyo integrations

For those with Shopify, new event tracking is available, increasing recognition of site visitors and capturing more subscriber data. This means you can increase revenue by implementing additional triggered flows, more effective segments, and improved form targeting.

The update also introduces new automation features, such as Collection Browse Abandonment and Search Abandonment flows. The great news? This is part of your Klaviyo subscription and can be activated with just a few clicks. Simply visit your Shopify integration settings to set up the extra tracking. If you’d like help setting this up, let us know!

Sign up for Local Food Marketplace’s next free webinar on 11/12

The next session covers implementing online SNAP for eligible LFM merchants. You’ll learn about the eligibility criteria, approval process, timeline, and more. You can register here.

The webinar will take place on November 12. If you can’t make it, you can register and LFM will send you a recording after the session.

What We've Been Up To

We designed a logo and custom Squarespace mini-website for Indiana Food Vision, a statewide food charter initiative. The site captures survey submissions, email signups, and features news and events.

Additionally, we created a Meta ads campaign — developing visuals, writing ad copy, and building specific targeted audiences — to drive survey responses that will shape the food charter. We also set up a welcome email flow to introduce new subscribers to Indiana Food Vision and invite them to participate by completing the survey.

Last month, most of our team dedicated an entire week to enhancing our internal processes, overhauling documentation across 9 key topics and creating 40 updated checklists!
Why is this important? By refining our practices, we're not just improving our workflow — we're elevating the service we provide to our clients. Our commitment to excellence means we can better support you on your marketing journey!

Want to Work With Us?

It’s best to reserve your time soon, as our waitlist tends to fill up quickly during the winter months.

We offer assistance with everything from marketing strategies and websites to email/SMS campaigns, advertising, graphic design, Google, and more.

To get started, you can download our latest pricing guide, which also includes a link to schedule a call.

Q&A With the Grapevine Team

What’s a talent or skill you have that not many people know about?

I’m a metalsmith! I love finding rocks, shaping them into cabochons, and fabricating sterling silver jewelry. — Allyson

I crochet and embroider — they’re hobbies I picked up during the pandemic and have been sewing away ever since. — Gabi

I am an excellent whistler, and can whistle out of the side of my mouth. – Jacy

Before I started scaling up Grapevine, I spent years intensively strength training. Among other things, I used to be able to deadlift twice my bodyweight, which was really fun! — Sarah

I’m really good at planning trips! I’m an expert at finding all of the local gems whether it be the best lodging, food, coffee, wine, hike, activity, etc. – I’ve got a few tricks up my sleeve. –– Brooklyn

Singing! My degrees are in vocal performance and I worked professionally before switching to a career in food. I am singing a bit more now that my kids are older. — Anna

More Local Food Marketing Resources

Featured

How to Crop & Re-size Photos for Your Farm Website & Emails

Getting your farm photos ready for use in your website and marketing emails is easy — just download the free software, then crop, scale, and export. Here’s our step-by-step guide!