Advertising for King Grove Organic Farm
King Grove Organic Farm enlisted us to help drive sales and brand awareness after they began offering shipping for their premium Real Organic berries, in addition to selling locally.
We started with high-level strategy and planning, mapping out an ad plan based on their target budget and sales goals. Once approved, we implemented the plan, which included advertising on Google, Facebook, and Instagram, with careful monitoring and ongoing technical adjustments to make the most of their advertising dollars.
We developed a range of ads tailored to each audience and market, and we produced animated ads to grab attention and quickly help the viewer absorb the key attributes of King Grove’s blueberries. In addition to successfully bringing in website traffic, the animated ads set the stage for sales before customers even got to the website: the data showed that viewers who saw the animated ad were actually more likely to complete a purchase, presumably because they had a complete understanding of the value proposition and why King Grove berries are superior to grocery store berries.
“Thank you for the meeting yesterday. As always, when we talk with you, we thought it was very helpful and productive. We have often found it difficult to find people that communicate as clearly, concisely and thoughtfully as you do. Your expertise and insights are the reasons that we are interested in hiring Grapevine to develop and implement our marketing plan and strategy. We really feel that you understand what we need and we value your experience.”
“We’re very pleased with this ad campaign, and very happy that you were able to turn the ads around so quickly. (One of our favorites is ‘Nothing like grocery store blueberries’.) Thanks very much Sarah, Jess, Natassia, and Gabi.”
— Hugh & Lisa Kent,
King Grove Organic Farm (Florida)
