Advertising for Fischer Farms
We developed a series of Google ads and social media ads for Fischer Farms, an Indiana family farm. Unique campaigns were configured for specific goals.
Goal #1: Store Traffic
We helped Fischer Farms promote their new product availability at Fresh Thyme grocery stores with a combination of social media strategy, content development, and advertising.
Our targeted ads reached people living close to Fresh Thyme locations in Indiana who are likely to be interested, in order to drive foot traffic to the stores and support in-store purchases.
Goal #2: Online Sales
We developed campaigns aimed at selling more beef and pork via their GrazeCart website, targeting people across Indiana likely to purchase the farm’s products. Social ads reach thousands of Indiana residents, while Google ads reach people who are searching related phrases.
We also trained this small farm team in managing both social media and Google ads in-house.
“I did want to tell you that both Fresh Thyme locations I sampled at today, five total people came in and said that they came in because they saw our Fresh Thyme ad, and one person came in and said that the ad reminded her that she wanted to pick up pork chops because she was from the same town that the Fischers are from. So I thought that was pretty cool and it definitely substantiates how important it is. Thank you so much for everything you did!“
“Last week we had 37 new D2C customers and I feel it is from the shipping ads and improved SEO/Google reach. I can only see things going UP with the metrics you shared below and what we will be doing with Meta and Google! I really have tried to employ what I am learning, so thank you.”
— Heather Tallman
Fischer Farms (Indiana)
