Characteristics of a Great Farm Logo
A logo is your farm brand’s cover letter: it’s meant to visually communicate your unique identity. But what makes a farm logo great? Pinning down every important element can be tricky, so we’ve compiled a list of 8 questions to make sure your logo is working for and meeting your farm’s needs:
1. Does your farm logo reflect how you want your customers to feel about your farm?
Clients come to you for more than your great products. Are they pulled in by smiling employees and seamless service? Do you offer special events or unique? Make sure your logo captures what makes your farm one of a kind and keeps your customers coming back for more. Making a list of adjectives can help define your brand’s uniqueness and how you want your customers to feel about your business. Do your colors, fonts and other elements match these adjectives?
2. Is your logo simple enough?
Your logo shouldn’t communicate every single aspect about your farm business. Adding too many elements can complicate a logo’s legibility and be too overwhelming for customers. It’s best to stick with fewer elements to set the stage for your farm brand — let other tools like your website and social media tell the whole story.
3. Is it easily readable from close up and far away?
We want your logo to be as clear on a billboard as on social media. Is the font thick enough? Is it simple enough? Imagine your logo printed 1-inch wide on a business card. Is it easily readable? If your farm name is on the longer side, using a monogram or including a pictorial mark (think Twitter’s bird or Target’s bullseye) in your logo may be the way to go.
4. Do you have versions of your logo for screens and for print?
Screens use the RGB (red, green blue) color model, while printing uses CMYK (cyan, magenta, yellow, black) inks or Pantone color systems. Each system displays your brand’s colors differently and can make them look not quite right if your logo isn’t formatted correctly. You should have a version for each purpose.
5. Is it memorable?
We see dozens, if not hundreds, of logos every day. Does yours stick in people’s minds? Make sure your one-of-a-kind logo conveys your farm’s uniqueness or its mission and practices. Refer back to question #1 for more information.
6. Is your farm logo timeless?
A great farm logo should stand the test of time. Trends can, though not always, shorten your logo’s lifespan. It should need only minor updates every 4-5 years to keep it relevant and timeless.
7. Is it versatile?
Does it work in a single color and in black & white? Do you have a more compact, stacked version as well as a horizontal version for different uses? Implementing your logo in different media and platforms shouldn’t be an obstacle, and having 2 different logo layouts can help make using it painless and easy!
8. Does your farm logo look polished?
A polished logo reflects how reliable and professional your brand is. Does your logo design display at a high resolution across all media? Does it check off all the questions in this article?
9. Is it consistent?
We recommend having a horizontal version, a stacked or round version, and an avatar, all with a very consistent look.
Some farms end up with many different logo versions — a monogram, a stamp, a badge, a horizontal script, etc. — each with a unique look. This overabundance can create brand confusion. Less is more!
Now that you know what to look for in a farm logo design, let us give you a hand! We’ll work with you to create a logo you’ll love and a cohesive farm brand image across all platforms. Contact us to get started!
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