Report Design for NWI Food Council
We designed this annual report for NWI Food Council in Northwest Indiana. They wanted a bright, hopeful color scheme with lots of photos.
We used colored bars across each photo to restate the food council’s five key focus areas: Championing Local Food, Cultivating Connections, Supporting Urban Farming, Advancing Agriculture, and Promoting Food Justice. We also took photos of food council board members holding “thank you” signs with sponsor logos — a tactic we originally developed for their social media posts. We found this to be an especially effective way to promote sponsors and ensure that they feel appreciated.
“The local food movement in Indiana owes you, your team, your incredible talent and wisdom so much!”
“During our kick off meeting with all of our partners, your name and Grapevine were dropped quite a few times! Many of our partners have worked with you and spoke very highly of your team's expertise, knowledge and creativity. I think I speak for more than myself that we're looking forward to more projects with you to change the food system in Indiana!”
“Wow!! This looks AMAZING! I'm almost speechless haha. I love love love it. It's so dynamic and engaging — great job with the beautiful photos and keeping the loads of content readable and not overwhelming.”
“Thank you for being so awesome. I know we are a constant moving target and you have all been so wonderfully patient with us and a joy to work with.“
— Anne Massie
NWI Food Council (Indiana)
