Advertising for Acorn Acres Farm
We’ve used social media advertising as part of an overall strategy that has significantly increased awareness and sales for this small farm.
Their Facebook following has grown from fewer than 100 fans when we began working with them to over 5,000 fans. More importantly, we continue to keep those fans engaged every week, and the direct result is new customers walking into the store and saying “I’ve been following you on Facebook…”. It often takes time before customer intent turns into action, so consistency is key to success in social advertising. While they began seeing new customers almost immediately, this farm has been consistent, week after week, for several years, and the result has been a consistently growing customer base.
We also send out weekly email newsletters, Google updates, and blog posts for the farm — so it's easy for their customers to find out what's new, no matter where they look.
“You guys are doing a great job. We had lines outside the door today. And we are almost sold out of our produce. We may need to harvest more tonight. A lot of that is you guys. So deep thanks.”
— Phoebe Plomaritis
Acorn Acres Farm (Indiana)