Grapevine Marketing Consultant Anna Larsen chatted with Caleb Trainor of Winterspring Farm, a small regenerative veggie farm located in rural Southeast Wisconsin, about his experience applying for and utilizing the Value-Added Producer Grant from USDA.

Now that you’re more familiar with the two USDA grants that can help you with your farm marketing from Part 1, let’s get into a couple success stories!

Every year the USDA provides millions in grants to support local and regional agriculture. Applying for a grant may sound daunting, but it doesn’t have to be. We’re here to help demystify the process!

Capturing the media’s attention is no easy feat, but a well-written and strategically distributed press release can help. But first, be sure what you plan to promote is newsworthy.

Stock photos often get a bad rap for being cheesy and inauthentic, but the right ones can take your farm’s e-commerce store to the level while staying true to your brand identity.

When done correctly, email marketing is an incredibly powerful tool that allows you to connect directly with customers as often as you’d like. In this post, we’ll cover how to know if your emails are performing well — and what to do if they’re not!

A logo is your brand’s cover letter: it’s meant to visually communicate your unique identity. But what makes a farm logo great? Answer our 8 questions to find out!

When we say “optimize,” we are referring primarily to the process of compressing file size enough so that it loads quickly, but not so much that it doesn’t look crisp. We also consider visual consistency.

Here are our top tips to leverage Drip to build your subscriber list, boost farm revenue, and more.

If you feel like you’re taking the same photos over and over, check out our tips below to freshen up your camera roll and give you a few more options next time you need photos for marketing. Plus, scroll to the end for a few technical tips!

In the age of email newsletters, social media, and online ordering, digital photos have become a must-have asset for small farms in marketing directly to consumers. Having a beautiful library of high-resolution, professional photos is infinitely valuable.

Here are some ideas and examples to set you on your way to easily composing your own shareable farm videos.

We recently hosted a webinar for the Hoosier Young Farmers Coalition about filming, editing, and sharing your own videos about your farm business using just your phone and free software. Check out the full recording!

We recommend the following accessories to improve video quality of farm videos you record on your smartphone. You can get everything on this list for less than $200.

Here are some free tools you can use to help you edit, optimize, and share your own farm videos online, including a demo of how to use OpenShot.

Here are our ten quick tips for making the most of your phone’s capabilities. All of these tips are loosely geared towards one goal: making it easy for your viewers to keep watching, and to absorb the content you’ve worked hard to produce without distraction.

We’re working on comprehensive resources for farm websites and farm marketing. What would you like to see resources for? Let us know in the comments so we can add it to our list!